Leveraging influencer gifting to drive a 400% increase in product sales
Our client was launching a brand-new energy supplement and needed help to generate online sales. The goal was to create widespread awareness, boost Amazon sales and drive positive product reviews.
Our approach
Social media influencers have a huge impact on consumer buying decisions; research shows that 68% of UK adults are likely to purchase a product after seeing a recommendation by an influencer.[1]
Building on this knowledge, Beyond developed a comprehensive influencer gifting and sampling campaign. Recognising the critical role of micro-influencers, we curated a list of over 100 health, wellness and lifestyle content creators who aligned with the brand’s values.
Beyond carefully developed branded gifts and product information to distribute to these influencers, ensuring each package was visually appealing to encourage online ‘unboxing’. Influencers were encouraged to create video stories and posts on their Instagram channels, sharing their reactions and authentic insights into the product and its benefits, with direct links to purchase via Amazon.
Outcome
The campaign achieved significant reach, with posts and stories reaching a potential 1.9 million users. This heightened product visibility resulted in a 400% increase in Amazon sales during the campaign period, driven by the convenience of direct purchase links.
All the social media posts were highly favourable about the product, which likely influenced the overwhelmingly positive feedback from consumers: 87% of Amazon reviews rated it 4 stars or above.
1 Statista, Influence of repeated influencer recommendations on purchase probability among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Available at: https://www.statista.com/statistics/1321078/influencer-frequent-recommendation-fashion-lifestyle-buyers-purchase-probability-uk/#:~:text=In%20fact%2C%20more%20than%20two,an%20influencer%20repeatedly%20over%20time. (Accessed: June 2024).