6 Killer Ways PR Can Benefit Your SEO
Here at Beyond, we are always looking for constructive ways to help you promote your business. PR is a valuable tool for any health and wellness brand and can be utilised to enhance and build reputations through media and social media.
SEO (search engine optimisation) is essential to heighten that reputation and increase your website’s ranking within search engines and therefore driving more traffic to your site.
This increases the quantity and quality of your website’s traffic and ensures you are visible to your target market.
SEO does not happen overnight, but by following these 6 Killer Ways PR Can Benefit Your SEO, you can begin to take steps to boost your website’s rank and enhance the chances of your visibility within search engines.
6 Killer Ways PR Can Benefit Your SEO
1. Top Tier Backlinks
Links back to your website from low-quality websites are no longer effective. Instead, aim to achieve high-quality editorial backlinks. PR activity by an agency like Beyond can help you gain these backlinks. This is one of the best ways to increase your rankings on search engines for targeted keywords.
High-quality editorial backlinks through PR activity is one of the best ways to increase your rankings for targeted keywords. Initiatives that drive top-tier backlinks from reputable sources will also gain more value, reinforcing the need for strategic PR outreach.
2. Brand Association
Brand association is becoming increasingly important for health brands in SEO. If you attain highly visible media placements people will start associating your brand with your product.
This lease to users’ search habits changing: ‘Brand + Product/Service’ (Lemsip + cold and flu treatment) - once users proactively start to associate your brand with a product or treatment of a condition, they will generate searches containing your brand. Therefore, Google will associate you which will have a positive impact on your rankings.
3. 3rd Party SEO
You won’t always be able to rank for highly competitive keywords on your company’s website, especially if you are new to SEO and content marketing, you may find it takes a while to rank highly for competitive keywords on your website.
Instead, you can utilise PR to get guest posts placed on a highly authoritative industry publication focused on a specific health topic. This website has a higher chance of ranking for this topic quickly and bringing in substantial traffic.
4. Emerging Keywords
PR can be used as an awareness tool to educate the target audience and ‘create’ our own keywords in the process. If you are promoting a new product or service that generates new terminology, you can use PR to spread awareness of this new vocabulary. When people search these new keywords in Google, you can appear due to no other websites trying to rank for it.
5. Previous PR Reclamation
For quick wins, conduct a general Google search of your health brand name, looking for websites that mention your brand. Reach out to the website owner and request the link to your relevant page.
Beyond recommends searching for websites that mentioned your brand in the past but didn’t link back to your website.
6. SEO Social Proof
With your healthcare comms agency, produce high-quality content on your own site that readers take the time to read. Focus on creating informative, engaging content that serves the needs of your audience first. This approach not only satisfies Google’s updated criteria but also builds long-term loyalty and trust with your visitors.
Also, if you’ve been lucky enough to be featured in key health publications, place those logos on your website. Your visitors will perceive you are having higher authority, you’ll keep them engaged for longer, and this will provide Google with a positive user signal.
Integrating PR with SEO strategies creates a synergistic effect that can significantly amplify your online presence. At Beyond, we specialise in crafting and executing PR campaigns that not only tell your story but also strengthen your SEO – ensuring that your health brand isn't just heard, but also seen and found online.
For support implementing digital PR tactics for your brands, get in touch at hello@beyondpr.com