Consumer

Aiptek – Consumer electronics company manufacturing HD camcorders and projectors. A new brand to the UK, BPR has aided Aiptek in both its channel development and in driving sales through extensive product coverage in key media. Target media includes national print and broadcast media, consumer lifestyle press, gadget/technology press, PC press, Mother and Baby titles, travel and business media.

DealDrivers – Price finder and stock sourcer of new vehicles. DealDrivers sources new UK vehicles at substantially less than manufacturer list prices for both individuals and businesses nationwide, with vehicles being supplied direct to customers by established manufacturer authorised dealers. With a complicated message to communicate about how it operates, and some media and consumer negativity and misunderstanding of the new vehicle broker market, BPR was enlisted to both raise the profile of DealDrivers and address some negative connotations. By targeting a select number of publications and journalists in the automotive and finance sector, BPR has increased the profile of DealDrivers substantially, has been recognised by the client as being directly responsible for an increase in sales enquiries and raised the standing of DealDrivers to more than “just another broker” through communicating integrity and honesty linked message.

B2B

HRM Boilers – The UK market leader in through the wall oil-fired boilers. BPR developed the PR programme that saw HRM become synonymous with energy efficiency in the oil-fired boiler sector, with key messages being communicated to important audience groups including installers, retailers and local government and housing associations.

IDS Refrigeration – One of the UK’s leading distributors of ‘direct replacement’ and traditional refrigerants. BPR developed an issues based PR campaign, educating and informing key industry and customer groups of the benefits and necessity to utilise the ‘direct replacement’ refrigerant option in the light of new EU legislation aimed at tackling environmental issues related to use of ozone depleting refrigerants. IDS is now considered an industry leader on this issue by respected industry commentators and it has seen substantial growth in this sector of its business, much of this attributed to the ongoing public relations campaign.

SPIE Matthew Hall – International building services and facilities management company. Acting as an in-house marketing consultancy BPR provided both media relations and marketing consultancy service. Developing SMH’s profile across Architectural, Building, Building Services, Mechanical and Electrical Engineering and Facilities Management press. Also included work with national and regional press in support of SMH’s regional facilities.

Movianto – International healthcare logistics company. BPR developed a PR programme and sponsorship strategy as well as wider marketing consultancy. Work has included media relations, advertising creative, direct mail creative, internal communications and crisis management. Target media - National business media, pharmaceutical and logistics press.

Maxima Group – Legal Services and Solutions firm. BPR provided external marketing consultancy to add to new business development.